About Cyber Citius

Bringing Cyber Startups to Market

We are passionate about cyber start-up culture and helping brilliant founders who've built important, game-changing cyber technology products succeed.

With decades of experience creating and/or working at startups, advising and helping them succeed, we pride ourselves in working as hard as our clients to turn their startups into exciting companies.

Cyber Citius (formerly OutsourceMySales) utilizes a proven methodology to define the proper GTM, implement sales and marketing metrics and measurements, hone your messaging, and capture the right kind of initial customers.

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Bringing Innovation to Market

The most critical element of our success is inviting enterprise security executives - who love early stage innovative startups - to become initial customers, benefit from the product and help drive its direction.

Our work has not only brought new companies to market, but has also created a critical connection to innovation for companies in need of new approaches and solutions to ever-growing security issues.

We've been doing this since 2011, and along the way, we have cherished the value we have provided founders in achieving their vision of creating thriving businesses and making a difference in the cybersecurity world.

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Paul McGowan, CEO

With over 30 years of leadership experience in early stage sales and more than 20 of those in the information security industry, Paul has strong expertise in successfully bringing early stage technology companies to market.

In October 2011, Paul started Cyber Citius (formerly OutSourceMySales) to help cybersecurity founders bring innovative new security technology to the market. Paul has helped dozens of companies capture their place in the security community and move forward to become successful enterprise security companies.

Prior to Cyber Citius, Paul held leadership positions at great success stories such as Internet Security Systems, Guardednet, Vericept and Silver Tail Systems.

PJ McDermott, VP of Marketing

PJ is a 25+ year veteran in strategic planning, and sales and marketing consulting. As an advisor to Founders, CEOs, and CROs, she helps startups establish a digital presence with professional websites and targeted marketing campaigns. PJ specializes in building and customizing marketing automation and CRMs to work together, and has expertise on multiple platforms including HubSpot, Zoho, Freshsales, Salesforce and more.

PJ is a certified HubSpot Marketing and CRM Expert and holds an Economics degree from Bucknell University.

Partners

Presales

Our flagship offering, the DEMOREADY^TM program is a holistic, guided approach and is ideal for early-stage technology startups to enable them to deliver consistent, compelling, and customer-focused solution demonstrations that instill confidence and drive higher win rates.

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Startup Marketing

Expert in marketing strategy, marketing automation and CRM, PJM establishes a digital presence for startups, including website development, social media channels, and develops outreach and messaging strategies to attract potential first customers.

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Sales Infrastructure

HubSpot for Startups is designed specifically for startups that need tools, strategy & support for growth that's both fast and scalable. Startups using the HubSpot Growth Platform acquire and retain more customers. All at startup-friendly pricing up to 90% off.

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